The Social Pages

& Collateral

The Social Pages is a non-media affiliated blog reporting on VIP social and fashion events in Perth with an audience of 18–40 year-old women.

Editor Gemma Walsh wanted a classic, everlasting design, with the brand to work seamlessly across print and digital. The watercolour imagery recalls vintage fashion illustrations. Fine typography, white space and a simple black and white palette is used to keep the overall look fresh and timeless.