Melbourne Documentary Film Festival


Branding,
Art Direction
& Print Collateral

MDFF is a 3-day competitive documentary festival, launching in 2016. Their mission is to showcase the world's best documentaries to Melbourne, delivering a diverse, challenging slate of film to entertain, educate and inform. 

Influenced by surrealist artists and collage - a form of visual documentation in itself - the hero-image needed to captivate the attention of the youthful audience while also applicable across various mediums. The brand mark composition is subtly inspired by a strip of film, while the imagery is bold and instantly recognisable to it's audience.