Joe Davis

Typography &
Print Collateral 

Joe Davis is always thinking of different ways he can help people to achieve the best version of themselves. A jack-of-all-trades kind of guy, Joe offers remedial massage, personal training and nutritional advice to his clients. A one-stop-shop for all things health and wellbeing. 

Joe wanted to brand himself as personal yet professional, to target his varied clientele that includes athletes, middle-aged women and corporate professionals. The use of hand-created letterform and Basicl, a thin, condensed typeface, represents the harmony between these two styles and reflects the warm and friendly nature that Joe himself possesses. The dirty smalt blue hue used throughout creates a calming and welcoming tone, while the abstract representation of a cell is a reference to our bodies and the notion that everything and everyone is connected.