Spark* Socktober Campaign

& Art Direction

Spark* is a non-profit organisation supporting entrepreneurs in developing countries. Their Socktober fundraising campaign's tagline was "six degrees of separation", the idea of connecting people to their Changemakers through a simple purchase of a pair of socks.

Spark* wanted to create a video advertisement with a top-down perspective, following a hand-drawn illustration and mixed media to convey their message. Using a colourful scrawl style of illustration helped the simple video remain bright and interesting to the viewer. A hundred socks were also illustrated and cut-out to be used in the video and as decorations at all fundraising events.